About Us

The Good Crowd enables you to do more good. Whether you are a not-for-profit or a member of the public, our platform is designed to help you do more good.

How we help

We enable not-for-profits to own an online market research panel of supporters to generate fundraising revenue, better understand their audience and increase traffic to their own digital assets.

Our solution comes at no cost, involves no long term contracts and requires minimal ongoing administration.



Enable everyone to do more good.

We are doing this today by inviting everyday people to donate a few minutes of their day to support their chosen cause from the comfort of home or on-the-go. Many of us want to do more good, we just don’t know how to fit it into our busy lives. Until now.


A world where everyone can support their chosen cause irrespective of physical, cultural, financial and geographical barriers.

We are working towards this today by working with not-for-profits to leverage the demand for online market research respondents and the passion of their crowd.


The global market research industry is worth $50 billion.

Everyone has a mobile phone or connected device.

There are millions not-for-profits and billions of supporters looking for ways to do more good.

We harness this insight in the form of a unique win-win-win fundraising and engagement solution. We match supply with demand and deliver it in-the-moment.


We are looking for long term sustainable partnerships.

Strong relationships ensure all parties understand commercial and personal drivers, improves communication and delivers long term growth.


We apply innovation to deliver world class products and service.

Innovation not for innovations sake, but to ensure all parties move with the times and capitalize on new opportunities.


We believe in transparency in all aspects of our relationship.

Transparency builds trust and understanding between parties, and is particularly crucial in the not-for-profit industry.

Our team

Tom Mitchell-Taverner

Founder & CEO

I started The Good Crowd based on an intimate knowledge of the market research industry, a passion for innovation, a decade of senior management in the technology sector and an idea which I hope will change the world – leverage demand for opinions from the research industry to support the not-for-profit industry.

I have an interest in archaeology, a passion for native bush foods, a dream that Australia will come to terms with and celebrate its first nations history and a love of felt-tipped pens on tracing paper (I also used to be an Architect). I spend hours talking to my girls about the wonders of the world as well as its injustices and tell them everyday that anything is possible.

Graduate Australian Institute of Company Directors, Member AMSRS.

Camellia Elerman

Manager of Crowd Delight

Camellia is a passionate advocate of customer experience, user experience and digital marketing. At The Good Crowd she is responsible for ensuring all members of our crowd (partners and supporters alike) experience world class service and user experience.

Camellia loves connecting people and is a volunteer at Eastside FM.

Nick Hagland

Manager of Crowd Recruitment

Nick is a passionate sales professional who likes to bring people on a journey of discovery.His role at The Good Crowd is to introduce the platform and encourage the right organisations to join our crowd.

Nick was raised in Sweden and is passionate about supporting homeless people in the local community.